KIWA Inc.

Where worlds meet,
culture sparks

Cross-cultural brand strategy connecting Japan and the world.

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Strategic clarity
for a shifting world

01—04

Strategy with feeling.
Made to Move.

Shaped by life between Japan and Hong Kong and a career spanning consulting and creative agencies, my approach to branding combines cultural understanding, strategic rigour and creative instinct.

At KIWA Inc., every project begins with a simple question: what will make people care? The human and cultural truths behind that answer become distinctive positioning, compelling brand narratives and creative direction that move businesses and culture forward.

Experience

2026—Today

KIWA Inc.

Founder

2021—2026

Accenture Song / Droga5

Group Strategy Director

2017—2021

R/GA Tokyo

Associate Strategy Director

2011—2017

Deloitte Tohmatsu Consulting / Deloitte Digital

Senior Consultant

Service

Ways of
moving forward.

01

Brand Strategy

Cultural insight & translation · Purpose, positioning & architecture · Concept, naming & tagline development · Brand design direction

カルチャーとブランドをつなぐ
02

Business Design

Market, category & customer analysis · Opportunity & growth strategy · Ideation workshops · New business, service & business model design

戦略を事業の動きへ変える
03

Experience & Comms

Audience definition · Campaign platforms · Messaging & key visual direction · Transcreation · Customer journey & experience strategy

体験を伝わるコミュニケーションへ

Sectors & clients

Food & Beverage · Beauty · Travel & Hospitality · Automotive · Fintech · Investment · Energy · Technology · Social Media · Startups

Supporting international companies in Japan and Japanese brands expanding abroad.

See case studies

Get in touch

Let’s open up
what’s possible.

Tokyo, Japan
Available for global collaborations