2026—Today
KIWA Inc.KIWA Inc.
Where worlds meet,
culture sparks
Cross-cultural brand strategy connecting Japan and the world.
Scroll to exploreStrategic clarity
for a shifting world
01—04
About
Strategy with feeling.
Made to Move.
Shaped by life between Japan and Hong Kong and a career spanning consulting and creative agencies, my approach to branding combines cultural understanding, strategic rigour and creative instinct.
At KIWA Inc., every project begins with a simple question: what will make people care? The human and cultural truths behind that answer become distinctive positioning, compelling brand narratives and creative direction that move businesses and culture forward.
Experience

2021—2026
Accenture Song / Droga5
Group Strategy Director2017—2021
R/GA Tokyo
Associate Strategy Director2011—2017
Deloitte Tohmatsu Consulting / Deloitte Digital
Senior ConsultantService
Ways of
moving forward.
Brand Strategy
Cultural insight & translation · Purpose, positioning & architecture · Concept, naming & tagline development · Brand design direction
カルチャーとブランドをつなぐBusiness Design
Market, category & customer analysis · Opportunity & growth strategy · Ideation workshops · New business, service & business model design
戦略を事業の動きへ変えるExperience & Comms
Audience definition · Campaign platforms · Messaging & key visual direction · Transcreation · Customer journey & experience strategy
体験を伝わるコミュニケーションへSectors & clients
Food & Beverage · Beauty · Travel & Hospitality · Automotive · Fintech · Investment · Energy · Technology · Social Media · Startups
Supporting international companies in Japan and Japanese brands expanding abroad.




















Tokyo, Japan
Available for global collaborations